Expand-In an industry which is all considered niche, one has to improvise, customise and expand to survive and be successful. Trend is to enter the trade with one product and then amplify the range of their services according to the market needs.

• It is a cost-effective way of drawing your target market for you in one place at one me.
• Exhibit to showcase new products and to protect your market share.
• It combines all the elements of the promotional mix – advertising, public relations, sales promotion and selling.
• It provides access to the media, who also use an exhibition to gather information on new directions within an industry.
• An exhibition provides contact with your existing clients in a relaxed atmosphere and is a far more cost-effective way of reaching a new audience than cold-calls.